The designs and sayings on this page are a small sample from my very large, comprehensive program of heart and "philosophy" designs. The particular renditions of the designs are subject to modification. Plus many of my sayings could be enhanced with a related simple, "funky" style of picture.
I do have such a large number and variety of designs that I believe the best way to take advantage of them would be with a web site similar to "CafePress.com". The way that works is people send them digital files of their own designs and art work, photos, cute sayings, or whatever they would like to see put on t-shirts or other products, such as baseball caps, other articles of clothing, book bags, coffee cups, bumper stickers, etc. The products are made one at a time based on the customer's online order, putting the design of their choice on the product of their choice. I would like to have the same kind of capability with just my designs on my web site ? and then, probably, to be partners with a large company, where customers would go through their web site to get to mine. The names "love take heart" and "philosophyT" are subject to change, if somebody has a better idea, or one more suitable for their needs (that's available as a ".com" domain).
Speaking of marketing ideas, I feel t-shirts could work very well in vending machines.
Looking at the competition in the t-shirt business, again, my number one t-shirt competition with a program of designs is Nike. Originally they had their "JUST DO IT" design, and now they have a major program of sayings that resemble my philosophyT sayings. I have personally seen hundreds of their sayings, and continue to see new ones all the time. Obviously, Nike sees the appeal and value of having a large, unified program of sayings on t-shirts with a variety of fun options that enable a high degree of personalization, just because there are so many choices. I imagine that they probably have a vice-president in charge of this program, with a team of people working on it – with one difference between them and me being that, once anybody there thinks of a good, or not so good saying, next week they're selling the t-shirts. They know that they're not all going to be big winners, but they're selling a lot of shirts with messages, besides the iconic "just do it".
The main difference between Nike's program and mine is theirs is mostly limited to sports and the competitive spirit. Many of them are just how many different ways are there to say "I'm awesome" – which is a word in many of their sayings. Whereas my program covers all facets of life, with thousands of sayings and designs that take full advantage of the personalization principle that Nike has recognized and is actively pursuing.
There is another program besides Nike's that is currently in production, which is "Life is Good". There was a television news special – "60 Minutes" or something – that said they were very successful, and very profitable, but I rarely see one of their t-shirts (speaking as one who is always on the lookout for people wearing t-shirts with messages). I see a lot more tire covers on the spare tires hanging off the back of Jeeps with their name than t-shirts, and their content matter is also very limited.
The desire for people to express themselves on t-shirts, rubber bracelets (and jewelry), bumper stickers – which kids put on their computers and bedroom walls – and any other product they can find to put a message on is widespread. My program offers them more or less infinite ability to do that, in ways that are light-hearted and fun and cool, in an offbeat, understated kind of way, with the wry kind of humor that people enjoy.